Apple: The First 50 Years

Celebrate Apple's 50th anniversary with the definitive, New York Times bestselling history from Emmy Award-winning tech correspondent David Pogue.

On April 1, 1976, two scruffy twentysomethings named Steve founded a startup in a garage. Their goal: to bring the revolutionary power of computing to everyday people. Five decades later, Apple has reshaped global culture and technology, introducing breakthroughs like the Mac, iPod, iPhone, iPad, and Apple Watch.

Deeply researched and lavishly illustrated, Apple: The First 50 Years delivers an unputdownable chronicle of a tech giant that married advanced engineering with breathtaking design. Featuring fresh interviews with over 150 key figures—including Steve Wozniak, John Sculley, and Jony Ive—Pogue busts long-held industry myths and takes readers backstage for the titanic successes as well as the instructive failures.