Start with Why

The global bestseller that launched a movement, inspired one of the most-watched TED Talks of all time, and redefined how we look at leadership, business, and personal purpose.

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

In studying the leaders who had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate a certain way—and it’s the complete opposite of everyone else. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.