You Already Know

From celebrated business school professor and acclaimed author of Edge comes a groundbreaking, research-backed framework for honing, understanding, and harnessing your intuition to make smarter choices and achieve your biggest goals.

What truly sets top performers apart? While hard work is a piece of the puzzle, Distinguished Professor of Management Laura Huang discovered a less tangible secret weapon during her interviews with high-achievers—from elite investors and tech founders to Olympic athletes and Pulitzer Prize winners. The ultimate differentiator was their "gut feel."

An electrical engineer by training, Huang cracks open the behavioral science behind what intuition actually is: an intelligent, rapid synthesis of external data, stored knowledge, and personal experience. You Already Know breaks down how the intuitive process works and maps out the universal ways a gut feeling manifests—as a eureka moment, a protective "spidey sense," or a perspective-shifting jolt. Filled with practical exercises, this essential guide takes intuition from an accidental, passive hunch into an intentional, highly reliable superpower.